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MSIG Hong Kong 2020 Claims Report shows increased use of EASY Claims platform amid COVID-19 | Taiwan News
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The racing goes on – The Hong Kong Jockey Club forges ahead with resilience and imagination
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MyRepublic Singapore refreshes brand identity as it turns 9 Details 30 April 2021
Singaporean communications service provider MyRepublic has refreshed its brand identity to celebrate turning nine. It has also launched a self-serve SIM card activation service for new mobile customers beginning May 2021. With its new brand identity, MyRepublic Singapore says it wants to embrace a modern, personable tone and personality that is intelligent but also down to earth.
The new identity sees a refresh of its brand assets and its core purple colour will be optimised for a screen-first approach, in line with changing digital consumption habits. This will be gradually rolled out across all of its brand assets and sub brands. According to the brand, the bold simplicity of the identity cuts through a cluttered category and sets MyRepublic up for expansion of its business footprint.
FairPrice agency Socialyse on trendjacking hacks post Star Awards spin Details 23 April 2021
Recently NTUC FairPrice caught the attention of consumers when it put a hilarious spin to outfits worn by local celebrities at last weekend s Star Awards, an award ceremony hosted by Mediacorp for its Chinese TV and radio programmes. In a Facebook and Instagram post, FairPrice compared the outfits of three celebrities (Elvin Ng, Chantelle Ng, and Joel Choo) to similar-looking food and beverages such as a raspberry dessert, donuts and, and local drink iced teh (or tea).
This is not the first time the FairPrice brand has jumped on a trending topic to promote its own good. Last year, during the iPhone 12 launch hype, the brand also used the hashtag #NotiPhone12 to promote its range of apples with a link to its eCommerce site. On its imagery, it highlighted that its item “Costs less, tastes better .
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