Updated May 13, 2021
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Sipping coffee can be leisurely and delightful, but growing coffee is an entirely different story. After a laborious season of growing, coffee cherries are handpicked by farmers in notoriously precarious conditions. Coffee plants thrive on hilly mountainsides where sunlight is abundant, so pickers are not only exposed to the harsh sun but may also have to contend with venomous snakes and biting insects, which often take refuge under the tree shade.
Despite these challenges, coffee pickers oftentimes arenât compensated fairly, earning as little as 15 cents for every kilogram of coffee beans they collect in places like Colombia, according to this BBC report.
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LITTLETON, Colo., May 13, 2021 /PRNewswire/
ALOHA, makers of organic plant-based protein bars, powders and drinks, announced today its entire line-up of ready-to-drink plant-based protein beverages is now Fair Trade Certified™. This move is important to ALOHA s growth strategy and coincides with the launch of a new flavor, Iced Coffee, in addition to the introduction of ready-to-drink single serving bottles. The Fair Trade certification comes on the tails of its emergence as a Certified B Corporation®, a distinction awarded to companies that meet the highest standards of verified social and environmental performance, transparency, and accountability.
All drinks in ALOHA’s portfolio, which now includes four flavors: Chocolate Sea Salt, Coconut, Iced Coffee and Vanilla, feature a proprietary blend of pea and brown rice paired with creamy coconut milk.
This week, we have conversations with Dr Ross Crittenden, Chr. Hansen’s senior director for commercial development; Molly Renaldo, Fair Trade USA partnerships manager; and Kimberly Carey Coffin, global technical director at Lloyd’s Register.