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What if 2020 was a sandwich? Here’s what one fast food restaurant came up with
Updated Jan 05, 2021;
Posted Dec 31, 2020
This Friday, Oct. 21, 2016, photo shows a Burger King restaurant logo in Philadelphia. (Matt Rourke)AP
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You’d be hard-pressed to find anyone who would describe 2020 as a “great” year, or even a good one. One restaurant chain decided to channel those negative feelings through food.
The restaurant chain surveyed fans, and in turn, used survey results as inspiration for creating the sandwich. The chain revealed it on YouTube and then asked “unsuspecting participants” to try it, the report said.
Aiming to capture the essence of 2020 with flavor, Burger King Brazil assembled a bad-tasting burger with only displeasing ingredients that only get even more disgusting when paired together. The campaign features ingredients like soggy noodles, chicken feet, sardines and fish, all of which are layered on top of the other to create a burger that truly looks as bad as it surely tastes. Burger King Brazil challenged a few customers to try the revolting burger, which was impossible to get down.
To spare people the horror of having to encounter this burger, Burger King clarified: This product will definitely not be marketed in Burger King restaurants. Unless the year 2020 doesn’t end in December, which would actually be worse than any sandwich.