Huuuge Games Acquires Traffic Puzzle, for US$38.9M
The total consideration of this transaction was $38.9m USD.
The acquisition marks the first milestone for the company’s M&A and Build & Buy strategy, as Huuuge expands its reach into the high-growth casual games segment and accelerate its revenue diversification initiative.
In 2021, the company focuses on improving its monetization metrics within existing games, new product development and scaling of new franchises, improving profitability and EBITDA delivery and, as said above, expanding the business through M&A.
The genre of puzzle games – , to which Traffic Puzzle belongs – is the largest category within the casual segment, accounting for 56% of casual game revenue in 2020. Alongside social casino games, the category is a primary focus for the company’s product line-up.
Huuuge Games buys Traffic Puzzle - Mobile World Live 28 APR 2021
Mobile game developer Huuuge Games advanced an acquisition strategy with a $38.9 million deal to acquire a puzzle title from fellow Polish gaming studio Picadilla Games.
Huuuge Games agreed to purchase Traffic Puzzle in what it described as the first major step in its M&A and growth plans.
The developer stated the move was part of efforts to broaden its reach beyond its mainstay gambling category into the casual games segment.
CEO of Huuuge Games Anton Gauffin explained the takeover was important for its strategic goals as the puzzle category represented an attractive sector.
Huuuge acquires match-3 game Traffic Puzzle for $39 million
Huuuge, a maker of social casino games that recently went public in Poland, has acquired the free-to-play match-3 game Traffic Puzzle from Picadilla Games for $38.9 million.
Picadilla Games is based in Wrocław, Poland. The acquisition marks the first significant milestone for the company’s growth and acquisition strategy since it raised $445 million in February on the Warsaw Stock Exchange. The deal takes Huuuge beyond social casino and into the casual games market, where it already has a number of titles.
Huuuge is already the publisher of Traffic Puzzle, and now it will own the game. CEO Anton Gauffin said in a statement that the puzzler has grown quickly and is now the company’s third-largest game. The puzzle category in which Traffic Puzzle competes accounts for over half of the $10.6 billion casual game market (according to analyst firm Eilers & Krejcik), and Huuuge’s increased activity there is important to i
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