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Dive Brief:
Starbucks and Arizona State University will open a new research and innovation facility, called the ASU-Starbucks Center for the Future of the People and the Planet, in December 2021 on ASU s campus in Tempe, Arizona, according to a press release.
The lab will leverage ASU s applied research and on-campus test stores to continue reimagining customer experiences both in-store and through more personalized digital relationships, Starbucks CEO Kevin Johnson said in the release. The center s year-one goals include building out and open sourcing Starbucks Greener Stores program and exploring alternative menu items, including plant-based offerings.
Starbucks has tested ideas that support sustainability in individual stores and markets, including a Seattle location with a 100% plant-based menu and an energy-efficient modular store in Canada, but this dedicated lab will enable the company to scale new concepts more quickly and further the company s goals to reduce gre
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Plus, Merkle expands its tech team
Chris Wood on March 5, 2021 at 10:00 am
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As marketing continues to get more integrated with digital technology (see Merkle’s tech team expansion below), there are many questions about how humans fit into the equation. My ready response is that when it comes to technology, people direct it and keep it focused on company goals. Artificial intelligence doesn’t care about company success until it’s tailored by marketers to recognize demands for individual companies and customers.