Collider Lab News Today

Yum CEO David Gibbs said AI will be a positive for the company’s franchisees and their unit economics.

Yum CEO David Gibbs said AI will be a positive for the company’s franchisees and their unit economics.

    Ken Muench holds a dual role that’s unique in the marketing industry. He is the chief marketing officer of Yum Brands, which owns KFC, Taco Bell, Pizza Hut and the smaller Habit Burger Grill. He is also chief strategy officer and co-founder of Collider Lab, a strategic consultancy that Yum acquired in 2015. Muench and the Collider team work with Yum’s brands, and some outside clients, to hone strategies and boost results. Muench began his advertising career as a copywriter, then to st...

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Plus, Merkle expands its tech team Chris Wood on March 5, 2021 at 10:00 am More Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, let’s taco-bout martech. As marketing continues to get more integrated with digital technology (see Merkle’s tech team expansion b...

Press release content from Business Wire. The AP news staff was not involved in its creation.

Yum Brands has bought a business unit from Kvantum that uses artificial intelligence for marketing performance analytics.

WASHINGTON (dpa-AFX) - Yum! Brands, Inc. (YUM), the owner of KFC, Pizza Hut, Taco Bell and The Habit Burger Grill brands, announced Tuesday that it has entered into a definitive agreement to

Senior Editor - Restaurants By acquiring the Kvantum biz, Yum! enhances its ability to apply consumer insights and data analytics to drive marketing spend optimization. Yum! Brands, Inc. has struck a deal to buy the artificial intelligence-based consumer insights and marketing performance analytics business of Kvantum Inc. By acquiring the Kvantum business, Yum! and its KFC, Pizza Hut, Taco Bell and The Habit Burger Grill brands enhance their ability to apply powerful cons...

Yum Brands Inc., parent company of KFC, Taco Bell, Pizza Hut and The Habit Burger Grill, has signed a deal to buy AI-based customer insights and marketing analytics firm, Kvantum Inc. The restaurants will use the platform to better understand…