Ken Muench News Today

    Ken Muench holds a dual role that’s unique in the marketing industry. He is the chief marketing officer of Yum Brands, which owns KFC, Taco Bell, Pizza Hut and the smaller Habit Burger Grill. He is also chief strategy officer and co-founder of Collider Lab, a strategic consultancy that Yum acquired in 2015. Muench and the Collider team work with Yum’s brands, and some outside clients, to hone strategies and boost results. Muench began his advertising career as a copywriter, then to st...

In 2011, Yum! Brands was struggling to boost slumping sales at Taco Bell. “They had been trying to jolt sales with lowering prices and stuff like that and it really wasn't working,” said Yum! Brands CMO Ken Muench. Former Yum! Brands CEO Greg Creed, the head of Taco Bell at the time, brought in Collider... Continue reading »

A frank talk with Yums recently retired CEO enthralls in Rebounding on Steroids webinar Greg Creed led the QSR powerhouse, Yum Brands, for five years and developed some very definite views on what works and what doesnt when it comes to restaurant marketing which he shares in a free, on-demand webinar, "Rebounding on Steroids: Lessons Learned from Former Yum! CEO." Rebounding after the difficult restaurant industry issues of the pandemic is the central subject of a frank talk with Yum Brands ret...