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Semen Tiga Roda revives the hopes and dreams of Indonesia in new Belief, Cast in Concrete campaign via Fortuna Indonesia

April 5 2021, 11:33 am | BY Kim Shaw | No Comments For 46 years, Semen Tiga Roda has been contributing to the development and progress of Indonesia. The COVID-19 pandemic has caused serious social and economic effects and has been challenging for Indonesians. Faced with these challenging times, Semen Tiga Roda wants to revive the hopes, dreams, and ambitions of the Indonesian people through this new campaign via Fortuna titled “Kepercayaan yang Kokoh” or “Belief, Cast in Concrete”.   The integrated campaign encompassing TVC, digital, on-ground activation, CSR, and PR, aims to inspire Indonesians to be strong and hopeful. Centered around the stories of three Indonesians, the campaign is launched with TVC, Online content, and digital activation.

A young woman at the forefront of the Coca-Cola bottler s e-commerce strategies – Manila Bulletin

Published April 6, 2021, 2:37 AM Set against every possible criterion, overseeing the long-term vision of a beverage giant whose footprint spans the entire country is a career-defining accomplishment. For Andrea Cheng Strategic Planning Director of Coca-Cola Beverages Philippines, Inc.,the youngest member of its senior leadership team the sprawling scope of her work is just par for the course; handling the strategic solutions for a company that serves millions of Filipinos just a-day-in-the-life. As the local bottler for a multinational corporation, CCBPI operates 20 manufacturing sites and over 70 distribution centers, and employs some 10,000 people all over the Philippines. It has a vast network of stakeholders, ranging from consumers to government entities, from beneficiary communities to owners of micro, small, and medium enterprises (MSMEs), and big corporate clients, especially now under the the vital e-commerce setup.

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