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TROY, Mich., Jan. 11, 2021 /PRNewswire/ The North American International Auto Show (NAIAS) today announced it will not hold its 2021 auto show as planned. Instead, show officials revealed a bridge to the future with an auto-centric event called Motor Bella.
The new event will bring next-generation mobility and exciting vehicle debuts to media, show-goers and the automotive enthusiasts world in a never before experienced way while also addressing continued COVID-19 concerns about indoor events.
Motor Bella will be held from Sept. 21-26, 2021, at the M1 Concourse in Pontiac, Mich. Centrally located in the metro Detroit area, M1 Concourse, often referred to as an 87-acre playground for auto enthusiasts, enables exhibitors to showcase key vehicles and technologies in an outdoor setting.
2021 Detroit Auto Show canceled, replaced by outdoor Motor Bella event
As organizers reconsider the traditional auto show, Motor Bella is being billed as a bridge to the future. Listen - 02:07
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Here s what the 2021 Detroit Auto Show was supposed to look like. North American International Auto Show
The Detroit Auto Show as we know it will soon be a thing of the past. Having canceled last year s event, organizers on Monday officially canned the 2021 North American International Auto Show, which will be replaced by a new, outdoor program called Motor Bella.
Motor Bella will run from Sept. 21-26 with press and industry previews taking place from Sept. 21-23. The show will open to the public on the afternoon of Thursday, Sept. 23, and will run through Sunday, Sept. 26. This is a significantly shorter timetable than previous Detroit Auto Shows, which were historically open t
The North American International Auto Show has been canceled for 2021.
What Happened: The annual event held in Detroit will not occur in 2021, marking the .