As the health crisis affected more nations, Hygienix found a way to reach out to more countries and provide more products that provide germ-killing protection.
Karuna SharmaMay 21, 2021, 10:00 IST
Marketers must observe, analyse and react in real-time, says Wipro s marketing officer S Prasanna Rai
In our latest interview series, we speak to a few CMOs to understand how they are helping out their organisations find the right ways to connect with consumers.
S Prasanna Rai, Vice President, Marketing,
Wipro Consumer Care & Lighting shares how the
FMCG giant is trying to keep empathy at the center of its communication during the second wave of COVID-19.2020 was an unprecedented experience for businesses of all kinds and sizes. When the entire country was asked to shut down in March 2020, consumer care company Wipro quickly shifted its focus to where consumers were: online. It was trying to take it one day at a time by understanding the ever-changing consumer demand and shift in the media landscape. Now that the second wave has hit the country in full force and people have been working from home for more than a year now, Wipro’s S Prasan
Homegrown brand Hygienix goes global in its mission to #FightWorldGermination
The Hygienix product line Long before the pandemic started, Philippine-brand Hygienix has already built a solid following and reputation for their innovative and effective health and hygiene products: the Hygienix germ
As digital onboarding becomes an everyday thing, the âwelcome kitâ photo has become de rigueur
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LinkedIn is flooded with such snaps; we take a look at it and the world of online inductions and the first few days at work in todayâs world.
Gone are the days when photographs outside an office building or a corporate skyscraper would announce your friendâs or colleagueâs new work digs. Today, a photograph of a welcome kit from their home makes that announcement.
The Covid-19 pandemic has changed the way companies onboard talent. A year and a few months ago, you would visit the office where an HR exec would meet you first, explain the world of your new company, make you fill all the forms and sign all the dotted lines, and then hand over to you the famed welcome kit: a goodie bag of sorts that baptised your entry into the office. Today, all these things are a from-home exercise.
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Amid the COVID-19 crisis, the global market for Hand Wash estimated at US$6.9 Million in the year 2020, is projected to reach a revised size of US$10.2 Million by 2027, growing at a CAGR of 5.9% over the analysis period 2020-2027.
Hypermarkets, one of the segments analyzed in the report, is projected to record a 6.2% CAGR and reach US$4.4 Million by the end of the analysis period. After an early analysis of the business implications of the pandemic and its induced economic crisis, growth in the Retailers segment is readjusted to a revised 5.3% CAGR for the next 7-year period.