How mobile app engagement has evolved across Southeast Asia Details
This post is sponsored by Airship.
The past year has changed the way consumers interact with brands across the world. With customers engaging on mobile and digital channels more than ever before, brands had to quickly adapt to new expectations and customer engagement strategies while accelerating their digital footprint.
Airship spoke with marketing, strategy and operations leaders within the telecom and technology industries in Southeast Asia to find out how they have handled the pandemic, and improved their digital footprint.
HKBN adapts to growing digital adoption
“There has been a fundamental shift in how we engage and interact with customers, particularly leaning towards our digital and mobile channels, as we saw three times more users leveraging our app over the last year,” said Samuel Hui, chief transformation officer at the HKBN Group, one of the largest and fastest gro
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Dealership uses Informatica and Salesforce tech to get a single customer view, boost e-commerce and increase marketing personalization.
The car industry has been hit badly by the Covid-19 pandemic. New car registrations dropped by 30 percent in the UK, down from 2.3 million in 2019 to just 1.6 million last year, and 2021 hasn’t started off any brighter.
January saw a drop of 40% year on year, with just 90,000 new cars registered. That s the worst start to a year since 1970 – but the Society of Motor Manufacturers and Traders cautioned the numbers could have been even worse if it hadn’t been for the availability of click-and-collect preventing greater decreases.
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Terminus, an account-based marketing (ABM) platform, has announced it raised a $90 million Series C from Boston-based Great Hill Partners with participation from existing investors Atlanta Ventures, Edison Partners and Hallett Capital. The investment by Great Hill Partners brings Terminusâ total funding to $125M.
Great Hill Partnersâ Derek Schoettle and Chris Gaffney will join Terminusâ Board of Directors. Schoettle served as CEO of ZoomInfo (acquired by DiscoverOrg in 2019) and chief business officer of IBMâs Watson & Cloud platform. Gaffney, who co-founded Great Hill Partners in 1988, has served on more than 45 boards and participated in over 100 acquisitions.
Earlier Terminus expanded its platform with the acquisitions of account-based chat solution Ramble and account profiling and predictive data company GrowFlare. Ramble, now Terminus Chat, allows Terminus to offer native chat.
Terminus planning 200 jobs in Indianapolis after $90M funding round
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Terminus Software Inc., which acquired locally-based email-marketing software firm Sigstr in December 2019, announced Thursday that it has raised $90 million in venture capital and plans to use the capital infusion to grow its Indianapolis office by more than 200 employees over the next two years.
The Atlanta-based marketing technology firm raised the Series C round of funding from Boston-based Great Hill Partners, with participation from existing investors Atlanta Ventures, Edison Partners, and Hallet Capital.
The company said it would use the capital to accelerate data-products innovation, hiring and market expansion.