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Summary:
Dealership uses Informatica and Salesforce tech to get a single customer view, boost e-commerce and increase marketing personalization.
The car industry has been hit badly by the Covid-19 pandemic. New car registrations dropped by 30 percent in the UK, down from 2.3 million in 2019 to just 1.6 million last year, and 2021 hasn’t started off any brighter.
January saw a drop of 40% year on year, with just 90,000 new cars registered. That's the worst start to a year since 1970 – but the Society of Motor Manufacturers and Traders cautioned the numbers could have been even worse if it hadn’t been for the availability of click-and-collect preventing greater decreases.