Live Breaking News & Updates on Crm and customer experience

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CIO interview - Deutsche Bahn builds central IT platform for change

Deutsche Bahn is stepping up its efforts for centralized change to be more sustainable, digital and reliable

Munich , Bayern , Germany , Netherlands , Zurich , Züsz , Switzerland , German , Dutch , Zurich-group , Deutsche-bahn

Northumbrian Water Group architects customer-centric vision

To deal with business, regulatory and environmental challenges, water utilities - including Northumbrian Water Group - need to be digital customer-centric,...

United-kingdom , Barcelona , Comunidad-autonoma-de-cataluna , Spain , Martin-jackson , Oracle , Product-management-at-northumbrian-water-group , Ibm , Northumbrian-water-group , Product-management , Gartner-symposium , Crm-and-customer-experience

Spring event highlight - how Esquire Bank makes content personal with Salesforce, and avoids the hard sell blues

When was the last time you heard a bank call their thought leadership content as a competitive edge? But for Esquire Bank's litigation platform, personalized...

Chicago , Illinois , United-states , Andrew-sagliocca , Kyall-mai , Esquire-bank , Salesforce-connections , Salesforce-marketing-cloud , Chief-innovation-officer , Whilei-ve , Wall-street , Informed-buyer

Toyota Connected improves emergency response experience with Twilio Flex

Toyota Connected implemented Twilio Flex in its contact center to help ensure its customers can get the right help and safety support when they need it.

Isaac-broyles , Toyota , Toyota-connected , Twilio-flex , Managing-engineer , Connected-drive , Drive-link , Crm-and-customer-experience , Udio ,

CCE 2022 highlight - is your organization digitally fit? Ingram Micro reveals its keys to large scale transformation

Operationalize your transformation with DigiOps - but don't automate stale processes. Always check your digital fitness, not just your bottom line. That's just a sampling of the lessons Ingram Micro learned along the way. In its case, the platform changed everything.

Germany , Canada , Half-moon-bay , British-columbia , Ray-wang , Sahoo-disrupt , Sanjib-sahoo , Liz-miller , Netflix , Ingram-micro , Executive-vice-president , Global-chief-digital-officer

Why KPIs and value engineering play a growing role in customer success

The current state of the art in the practice of customer success is the use of value engineering to quantify KPIs that measure successful outcomes.

United-kingdom , London , City-of , Gainsight-mehta , Nick-mehta , Nick-mitchell , Neeracha-taychakhoonavudh , Amy-konary , Customer-success , Subscribed-institute , North-star

In the age of the self-service buyer, what brand content still matters?

The self-service buyer is in control. What does this mean for enterprise software vendors? An emphasis on user reviews, communities, and analyst assessments for starters. Barb reviews new data from TrustRadius.

Age-of-the-self-service-buyer , Buying-disconnect , Self-service-buyer , Crm-and-customer-experience , Igital-and-content-marketing , Ontent-marketing ,

Reaching enterprise buyers - why do B2B marketers fall short on the content that could help them the most?

Why do marketers lose out on the trust-building power of content? It's a riddle, but a content strategy podcast with Ben Worthen of Message Lab jolted me. Why is the "idea store" almost as important as the product store? Grab your summer beverage of choice, and let's do this.

Mosher-zinck , Ben-worthen , Robert-rose , Todd-kane , Linkedin , Netflix , Wordpress , Message-lab , Barb-mosher-zinck , Content-marketing-done-right , Crm-and-customer-experience , Igital-and-content-marketing

Toyota Finance Australia adopts Pega as buyers increasingly expect fully digital experiences

Car buyers are not only doing research online when looking to purchase a new vehicle, but are increasingly willing to carry out the whole purchasing process digitally. Toyota Finance Australia is adapting to these changing needs with Pega.

Australia , Australian , Craig-neville , Colin-mapp , Part-of-the-toyota-motor-corporation , Toyota-motor-corporation , Toyota-finance-australia , Customer-decision-hub , Crm-and-customer-experience , Ustomer-service-management , Se-cases , Udio