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/PRNewswire/ -- ValGenesis, Inc., the market leader in enterprise validation lifecycle management systems (VLMS), and Scigeniq, a provider of advisory services...
It's the opening day of the Connections marketing fest and generative AI is inevitably top of the talking points agenda.
Just how informed is the typical B2B buyer? How is enterprise buying changing - and why is content marketing falling short? Those are a few of the questions...
Why do marketers lose out on the trust-building power of content? It's a riddle, but a content strategy podcast with Ben Worthen of Message Lab jolted me. Why is the "idea store" almost as important as the product store? Grab your summer beverage of choice, and let's do this.
Organizations go about content marketing the wrong way - then they throw it under the bus. To be fair, the B2B content attention problem is real. Grab your drink of choice, and let's reframe this essential debate.