When you get to the 70% mark in a B2B journey, nothing is going to change the buyer's mind! Here's why
Time for a wake-up call!
Source: diginomica.com
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Spring event highlight - how Esquire Bank makes content personal with Salesforce, and avoids the hard sell blues
When was the last time you heard a bank call their thought leadership content as a competitive edge? But for Esquire Bank's litigation platform, personalized...
Source: diginomica.com
Reaching the informed B2B buyer - our new publication explains why marketers are getting it wrong, and what to do about it
Just how informed is the typical B2B buyer? How is enterprise buying changing - and why is content marketing falling short? Those are a few of the questions...
Source: diginomica.com
Amazon gears up for Prime Day in SG, says owned and paid channels key in marketing mix
Amazon has also launched an unboxing challenge on TikTok using the Prime Day filter effect, allowing users to showcase their creative expression when they open an Amazon box.
Source: marketing-interactive.com