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Marketers, engage your stakeholders - Techademy's CMO on their move to Zoho Marketing Plus

With the launch of Zoho Marketing Plus, Zoho makes the case for a unified marketing platform. Techademy's CMO shared their push towards better marketing engagement - and what's next. ....

Zoho Marketing Plus , Marketing Plus , Zoho Projects , Crm And Customer Experience , Digital And Content Marketing , Igital Enterprise In The Real World , Use Cases ,

Merlin Entertainments uses Oracle technology to build personalized experiences for customers

From Legoland to Alton Towers, Merlin CTO Lee Cowie says the effective use of digital systems and services across its attractions keeps visitors engaged and happy. ....

Windsor Castle , Lee Cowie , Merlin Entertainments , Sea Life Aquariums , Micros Simphony , Hospitality Opera Property Management , Legoland Windsor Resort , Crm And Customer Experience , Use Cases ,

Twilio Q1 results beat expectations as company aims for profitability by 2023

Twilio executives highlight that the company’s period of investing should start to deliver results over the coming quarters. ....

Jeff Lawson , Khozema Shipchandler , Elena Donio , Customer Accounts , Chief Operating Officer , Twilio Engage , Crm And Customer Experience , Digital And Content Marketing ,

Want to limit the impact of your next event? Make sure your hybrid structure is bland or non-existent

Event planners are super-psyched about the return of on-the-ground events - but why are they dismissive of hybrid events? If you claim to be "customer-first," your next event better be hybrid. Join me as I sprinkle in the tips, and blow a gasket or two. ....

Jon Reed , Brian Sommer , Stuart Lauchlan , Presence Summit , Crm And Customer Experience , Digital And Content Marketing , Content Marketing ,

There are seven different ways to define customer success. Only one counts

There's nothing more important than customer success in today's digitally connected economy - but how are you defining it? ....

Josh Greenbaum , Tien Tzuo , Xaas Effect , Net Promoter Score , Customer Success , Crm And Customer Experience , Frictionless Enterprise ,