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Target - personalized web page experiences for a single person or audience The intelligence component focuses on providing engagement and prospect analysis and an AI-driven personalization engine. Both offer first-person data and analytics. And the connect component integrates the platform across marketing tech such as marketing automation, CRM, and BI systems. We are shifting to a digital-first hybrid engagement model, Sharan said. Physical events will not go away completely, but they will complement or augment a digital-first strategy. The more experiences you provide, the better the engagement, which ultimately leads to more customers and success. How is ON24 innovating? Jayesh Sahasi, Executive Vice President, Product, and CTO, gave us a look into the innovations happening at ON24 designed to extend experiences and drive engagement.
Read later Audio version Summary: B2B marketers embraced Account-Based Marketing, but how do you get there? It won't be easy if you have the wrong strategy. Integrate thinks it can solve this, with a solution built on a buyer-driven marketing strategy.
We can look to COVID-19 as the accelerant needed to adapt B2B marketing, but it is only that, an accelerant. Buyers were changing their habits long before COVID (how they consume content, research and make decisions, engage with vendors), and they will continue on that path. We are now in a buyer's world, and we need a buyer-driven strategy. But it's a significant change for organizations that typically follow a marketing-driven or sales-driven strategy. Integrate believes they have the technology to help make that change.
McAfee aims for sales and marketing alignment with Salesforce Pardot Read later Audio version Summary: Global security software vendor McAfee was using Salesforce for its sales team, but integration with the marketing department was lacking. Pardot is set to change that. (Image sourced via McAfee website) Security software giant McAfee is overhauling its business development and marketing operations, so that marketing and sales are more closely aligned to take advantage of new opportunities. This includes migrating the marketing department away from Adobe Campaign Manager to Salesforce Pardot, in a bid to remove complex integrations with the sales team's use of Salesforce.
Read later Audio version Summary: Qualtrics turns in a strong set of numbers as CEO Zig Serafin looks ahead to a year in which organizations increasingly see the potential of Experience Management systems. Experiences are becoming a major competitive advantage for companies - and that is especially true as we've watched the world shape and re-shape and how industries are looking to be able to become more connected to their end customers, understand how to better engage their employees. A bold post-pandemic vision perhaps, articulated by Zig Serafin, CEO of Qualtrics, the Experience Management specialist that attracted so much buzz back in January with an IPO that raised $1.55 billion. It was the climax of a floatation journey that began back in 2018, with plans to go public at that point put on hold when the firm was acquired by SAP. Now it’s partially spun-off, with SAP as its largest shareholder, and just handed in its first set of numbers as a publicly-quoted firm.
Today, IFS kicked off one of the biggest news days in their corporate history with the launch of IFS Cloud. But what is driving this shift? And why is the phrase "moment of service" in the middle of all this? That's enough for a meaty discussion with IFS CPO Christian Pedersen.
Read later Summary: Dealership uses Informatica and Salesforce tech to get a single customer view, boost e-commerce and increase marketing personalization. The car industry has been hit badly by the Covid-19 pandemic. New car registrations dropped by 30 percent in the UK, down from 2.3 million in 2019 to just 1.6 million last year, and 2021 hasn’t started off any brighter. January saw a drop of 40% year on year, with just 90,000 new cars registered. That's the worst start to a year since 1970 – but the Society of Motor Manufacturers and Traders cautioned the numbers could have been even worse if it hadn’t been for the availability of click-and-collect preventing greater decreases.
Read later Audio version Summary: ERP needs to change - but getting there is another matter. ASUG CEO Geoff Scott shares seven keys to the future of ERP, gleaned from ASUG reports and events on S/4HANA and SAP ERP projects. It's amazing how three little letters, configured in a certain order, can induce such a feeling of anxiety for businesses. These three letters can generate significant stress during software and system cutovers while also impacting day-to-day business productivity and operations. That trio of letters I'm referring to is, of course, ERP. As a former CIO who's had plenty of experience rolling out ERP software, I know all about complexity and customization, integration and upgrades, and downtime and development.
Read later Audio version Summary: When you post a scorching critique of hyper-personalization, the last thing you expect to get is a reply - from a personalization vendor. As NRF 2021 winds down, the debate on personalization carries on. Here's what ZineOne has to say. (Manish Malhotra of ZineOne talks personalization) After my spleen vent on the myth of hyper-personalization, guess who I heard from? AI personalization and predictive marketing vendor ZineOne. When we kicked off our NRF 2021 retail interview, I asked the ZineOne team: why reach out to me, given my unhinged critique? As ZineOne's external PR lead Austin Edgington told me: