Target - personalized web page experiences for a single person or audience The intelligence component focuses on providing engagement and prospect analysis and an AI-driven personalization engine. Both offer first-person data and analytics. And the connect component integrates the platform across marketing tech such as marketing automation, CRM, and BI systems. We are shifting to a digital-first hybrid engagement model, Sharan said. Physical events will not go away completely, but they will complement or augment a digital-first strategy. The more experiences you provide, the better the engagement, which ultimately leads to more customers and success. How is ON24 innovating? Jayesh Sahasi, Executive Vice President, Product, and CTO, gave us a look into the innovations happening at ON24 designed to extend experiences and drive engagement.