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ITB Berlin – an export success story

BERLIN, Germany – Debut for ITB China in May 2017 in the mega-city of Shanghai – cooperation with TravelDaily China and leading travel agencies lays the foundation for a second Asian ITB BERLIN, Germany – Debut for ITB China in May 2017 in the mega-city of Shanghai – cooperation with TravelDaily China and leading travel agencies lays the foundation for a second Asian ITB Berlin, 10 March 2016 – ITB Berlin is an export success story. Messe Berlin is to launch an international offshoot of one of its most successful trade fairs in China. Starting in May 2017, ITB China will take place annually on the grounds of the Shanghai World Expo Exhibition and Conference Center in the partnership with TravelDaily China, China’s leading online news portal and event organizer for the travel industry. ITB Asia is the model for ITB China. Over the last eight years Messe Berlin has organised this highly successful show every October in Singapore. As the second show in Asia, ITB China will

Seychelles Tourism Board intensifies marketing efforts on the Chinese market

The year 2016 marked five years of the Seychelles Tourism Board’s (STB) presence in China with offices in Beijing, Shanghai and Hong Kong. The focus has been on penetrating the market with both business-to-consumer and business-to-business (B2B) activities. Tourism is an ever-changing industry and with recent changes in the airline dynamics and other factors considered, STB feels it is timely that in 2017, we re-focus our efforts and reposition the destination in the eyes of the discerning Chinese visitors. For 2017, STB has decided to focus more on the first-tier cities of Beijing, Shanghai, Guangzhou, Chengdu and Shenzhen, as well second cities which support these first-tier cities, all the while targeting the high-end segment.

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