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Merkle's Customer Engagement Report explores critical gaps in how brands manage customer data, the impact on business growth, and key steps to getting back on track COLUMBIA, Md., Sept. 29, 2022 /PRNewswire/ Merkle, dentsu's leading technology-enabled, data-driven customer experience management (CXM) company, released its Q3 2022 Customer Engagement Report (CER) highlighting priority areas for CX, data, and technology leaders. The report explores what's behind the ongoing disconnect between the high marks brands give to the quality of the customer experiences they create versus the comparatively low grades awarded by consumers. Merkle surveyed more than 600 marketing and technology decision makers of major companies ($100 million +) from the US and UK. Key gaps were found between their self-assessment and their actual approach to customer data - gaps that correlate with the disconnect in their customers' assessments of their own experiences with these brands. For inst

United kingdomCourtney trudeauCustomer engagement reportEngagement reportMerkle 39s customer engagement report explores critical gaps in how brands manage dataHe impact on business growthNd key steps to getting back on track columbiaSept 29022 prnewswire merkleEntsu 39s leading technology enabledAta driven customer experience management cxm companyEleased its q3 2022 customer engagement report cer highlighting priority areas for cxNd technology leaders the report explores what 39s behind ongoing disconnect between high marks brands give to quality of customer experiences they create versus comparatively low grades awarded by consumers merkle surveyed more than 600 marketing and decision makers major companies 100 million from us uk key gaps were found their self assessment actual approach data that correlate with in customers 39 assessments own these for instanceHile most leaders 85 give themselves high marks for customer experience cx maturityNlya small group actually meets best practice benchmarks just 32 of respondents utilize data across the entire enterprise less than 25 have migrated all customer to cloud and only 24 manage their campaign ina central repository results highlight rough patch brands consumers are experiencing critical pitfalls many companies need address before they get dumped quot customers 39 changing expectations for integration long been documentedUt even as brands attempt to deliver personalized experiences