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And so that means that all of a sudden i only need to engage 50,000, 70,000, 100,000 people to get a really big data set really quickly and it scaled really quickly. we were able to get upwards of 50 million plus facebook records in the span of a couple months. >> yeah. we have to talk about this. gloria segal is with me and paul la monica our cnn money correspondent is with me. first things first. when i was reading about the 50 million facebook users, you cant help but wonder does that include...