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Sephora Zalando partnership could inspire more beauty-fashion tie-ups say experts

The two companies have partnered in a deal that will see Sephoras high-end beauty products sold across Zalandos retail platform, significantly increasing outreach in Germany and wider Europe [Getty Images] Sephora’s partnership with e-commerce fashion major Zalando will capitalise on the online momentum built up by the German player over the past 18 months and may inspire other cross-sector collaborations, but is there a risk it could compromise the beauty retailer...
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