Ad volumes of H2 2020 grew 34% over H1 2020: BARC India
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HUL was the biggest advertiser followed by the Reckitt Benckiser Group
In a challenging year for India and the world, it was reassuring to see an increase in ad volumes on TV in the second half of 2020. Hindustan Unilever was the biggest advertiser in 2020 with a 30% growth in ad volumes over 2019, followed by the Reckitt Benckiser Group, with their ad volumes growing by 37% in 2020 over 2019.
âTelevision continues to be the screen of the household and the most important medium for all the major advertisers to reach their audience pre-pandemic and post lockdown too. Return of originals along with the festive season and live sporting events boosted the ad volumes, taking the overall growth in ad volumes to 34% as compared to H1, 2020 and eventually minimising the reduction in volumes to a marginal -3% for the overall year, as compared to 2019â said, Aaditya Pathak, Head â Client Partnership & Revenu
In a challenging year for India and the world, it was reassuring to see an increase in ad volumes on TV in the second half of 2020. Hindustan Unilever was the biggest advertiser in 2020 with a 30 per cent growth in ad volumes over 2019, followed by the Reckitt Benckiser group, with itsad volumes growing by 37 per cent in 2020 over the previous year.
linkedin According to report by BARC India, ad volumes on TV in the second half of 2020 increased by 12% (compared to 2019). This came after the first half of the year saw a 18% decrease in advertising volumes. Overall, in 2020, ad volumes decreased by 3%. The FMCG sector saw advertising volumes increase by 9%. Digital products (e-com products and services, auto rental services, gaming, matrimonial etc.) grew by 20$. Auto and durables dipped by 23% and 41% respectively. HUL remained the top advertiser in 2020. Its ad volumes increased to 294 (million seconds) from 226 in 2019. Reckitt Benckiser, P&G and ITC were second, third and fourth respectively on the list. Colgate Palmolive broke into the top five with an 31 million seconds of advertising in the year compared o 27 in 2019. Godrej Group and the Government of India were sixth and seventh, both of which reduced advertising in the year.
HUL was the biggest advertiser followed by the Reckitt Benckiser Group radioandmusic.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from radioandmusic.com Daily Mail and Mail on Sunday newspapers.