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May 12, 2022
Q1 2022 registers 443 mn seconds of TV Ad Volumes, up 20% over 2020: BARC
March 7, 2022
2020 was a subdued year for television advertising, leading to a decline in total Ad Volumes across the year despite the record stay-at-home rise in viewership. 2021 has bounced back with a substantial double-digit spike, delivering an all-time high
January 26, 2022
Of the 2524 advertisers and 4104 brands that advertised on television in December, 19 per cent were new advertisers and brands.
January 25, 2022
Q4 2021 records highest ad volumes since 2019 with bumper festive spike: BARC
December 20, 2021
TV sees 2,911 advertisers & 4,669 brands in Nov, the highest for 2021: BARC
January 12, 2021
Ad volumes of H2 2020 grew 34% over H1 2020: BARC India Share Via: HUL was the biggest advertiser followed by the Reckitt Benckiser Group In a challenging year for India and the world, it was reassuring to see an increase in ad volumes on TV in the second half of 2020. Hindustan Unilever was the biggest advertiser in 2020 with a 30% growth in ad volumes over 2019, followed by the Reckitt Benckiser Group, with their ad volumes growing by 37% in 2020 over 2019. รขยยTelevision continues to be t...