IAB Names John Halley New IAB Board Chair
The president of Paramount Advertising will be new Chair for 2024; Shenan Reed at General Motors will serve as vice chair
Source: tvtechnology.com
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IAB Board of Directors Announces John Halley, President of Paramount Advertising, as New Board Chair for 2024
/PRNewswire/ -- The Interactive Advertising Bureau (IAB), the digital media and marketing trade association, today announced that it has named John Halley,...
Source: prnewswire.com
Albertsons takes on the task of standardizing retail media
There are no universal best practices, the company says
Aaron Sobol Association Of National Advertisers Mckinsey Company Omnicom Media Group International Festival Of Creativity Cannes Lions Albertsons Companies
Source: supermarketnews.com
Albertsons Media Collective Debuts Preliminary Standardization Framework to Improve Transparency in Retail Media and Remove Points of Friction for Advertisers
Encouraging Industry Leaders to Come Together to Drive Change, Albertsons Media Collective Hosts Critical Standardization Conversation at Cannes Lions
Source: marketscreener.com
Inside Roku's Journey From Startup to Streaming Power Player
The company’s ad business has come a long way from a small office above a Sleepy’s.
Source: adweek.com
IAB Board of Directors Announces Alysia Borsa, Chief Business Officer and President of Lifestyle at Dotdash Meredith as New Board Chair
/PRNewswire/ -- The Interactive Advertising Bureau (IAB), the digital media and marketing trade association, today announced that it has named Alysia Borsa,...
Source: prnewswire.com
Advertising Industry Unites to Create New Standards in Streaming Viewability and Connected TV Measurement
GroupM & iSpot quantifies CTV impression overcounts for first time; Phase One study estimates streaming impressions that continue to play when TV ...
Source: businessinsider.com