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An idea can change your life, but what if the whole idea changes?

Many concepts and scripts change last minute right before going on the floor, but how much room for improvisations and major shifts does the world of advertising allow? BestMediaInfo.com tries to find out the truth, along with some of the stories

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People or agency – what drives the brand-agency relationship?

Sometimes, the brand and agency partnerships are long-term, but the people working on the account keep on changing at both ends. The secret here is that it’s not just about long-term brand and agency partnership, but the people who stick around on an account for years becoming the brand custodians in the truest sense

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Ninety One, one of India s fastest-growing active lifestyle brands, has launched its new campaign Engineered for More

Ninety One, one of India s fastest-growing active lifestyle brands, has launched its new campaign Engineered for More
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Active lifestyle brand Ninety One launches Engineered for More campaign

The new campaign for Ninety One - 'Engineered for More' was conceptualised with the help of Sideways consulting and will be promoted across TV, Digital and OTT mediums

Sairam subramanianPrashant sinhaViraj nandivadekarNeha thawaliAbhijit avasthiMohammed zahid hussainAshish shedgeAahiri ghoshAditya dhullMitali kamathVishal chopraSonali sehgalBestmediainfo bureauBestmediainfo bureau delhiMediainfo bureau delhiNinety one

VistaPrint s Latest Ad Campaign, Mera Naam Meri Shaan Makes People Chuckle and Leaves Them With a Warm Smile

Mumbai (Maharashtra) [India], April 27 (ANI/BusinessWire India): Striking a chord with small business owners and customers, VistaPrint India, a leading online customization company, has launched an ad campaign, Mera Naam, Meri Shaan (My Name My Pride) to help strengthen the business-customer relationship

Abhijit avasthiBharath sastryMera naamBusinesswire indiaVistaprint indiaMeri shaanName my prideSideways consultingLink belowVistaprint sEws india