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Noida (Uttar Pradesh) [India], February 4 (ANI/NewsVoir): Sleepwell, India's top mattress brand has introduced the concept of gifting a mattress as a wedding gift through its newly launched multi-media campaign "Gift well with Sleepwell". As tiring as wedding rituals are for the couple getting married, their friends and family tend to get stressed over too, over suitable gifting options. Therefore, what could be a better gift to the newlyweds than a comforting Sleepwell mattress? Created by Sideways Consulting and launched across television, social media, OTT and other platforms, the campaign features a newly-wed couple going through the mandatory ceremonies of the wedding, meeting and greeting everyone, all through the day. As they enter their bedroom at the end of the day tired and exhausted, they discover much to their joy and gratitude that someone has gifted them a Sleepwell mattress. Speaking about the campaign, Abhijit Avasthi, Founder - Sideways Consulting, said,

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