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For many brands, paid digital marketing was a huge part of driving traffic, however this is inevitably twinned with the ongoing challenge of then trying to convert it...

For many brands, paid digital marketing was a huge part of driving traffic. In this fast moving market, staying on top of the latest ROI opportunities is a challenge.

The six games averaged 30.5 million viewers, making it the second-highest average for the postseason’s opening weekend over the past six seasons.

TV ratings for the NFL's wild-card round increased 21% over last year despite most of the games not being in doubt going into the fourth quarter. The six games averaged 30.5 million viewers, making it the second-highest average for the postseason's opening weekend over the past six seasons.

TV ratings for the NFL's wild-card round increased 21% over last year despite most of the games not being in doubt going into the fourth quarter. The six games averaged 30.5 million viewers, making it the second-highest average for the postseason's opening weekend over the past six seasons.

TV ratings for the NFL's wild-card round increased 21% over last year despite most of the games not being in doubt going into the fourth quarter. The six games averaged 30.5 million viewers, making it the second-highest average for the postseason's opening weekend over the past six seasons.

The six games averaged 30.5 million viewers, making it the second-highest average for the postseason’s opening weekend over the past six seasons.

The six games averaged 30.5 million viewers, making it the second-highest average for the postseason’s opening weekend over the past six seasons.

The six games averaged 30.5 million viewers, making it the second-highest average for the postseason’s opening weekend over the past six seasons.

The six games averaged 30.5 million viewers, making it the second-highest average for the postseason’s opening weekend over the past six seasons.