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Here are some of the reactions from PPC experts following the many updates announced at Google Marketing Live 2024.

On Google ads continues to rise -- up 13% year-on-year in the first quarter of 2024 compared with 9% YoY in Q4 2023. The change has mostly been influenced by…

Google has been pushing their Google Ads Performance Max (PMax) campaigns for some time, promising to harness the power of AI and machine learning to optimize ad placement and maximize conversions. However, as the team at three&six has discovered, the reality of PMax is far less rosy than Google would have us believe.

After significant lobbying by the industry, Google has decided to change its Search Partner policy to provide more transparency to advertisers.

Recent reports have highlighted worries about Google's ads appearing on questionable websites. However, Google seems to be working on fixing these issues now.

A revenue rescue program doesn’t just restore revenue to previous levels—it creates a path to scalable and more diversified growth.

For many brands, paid digital marketing was a huge part of driving traffic, however this is inevitably twinned with the ongoing challenge of then trying to convert it...

For many brands, paid digital marketing was a huge part of driving traffic. In this fast moving market, staying on top of the latest ROI opportunities is a challenge.

To help clients better optimise their PMax campaigns without an additional time commitment, the tech giant has revamped a series of guides intended to enhance the Google Ads API experience.

Unlock the power of Performance Max campaigns in PPC advertising. Learn to set up and manage them effectively, and test their suitability for your brand's success.