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April 22, 2024
Google has been pushing their Google Ads Performance Max (PMax) campaigns for some time, promising to harness the power of AI and machine learning to optimize ad placement and maximize conversions. However, as the team at three&six has discovered, the reality of PMax is far less rosy than Google would have us believe.
March 11, 2024
Stay ahead of the curve in 2024 with these effective PPC strategies for B2B businesses. Learn how to navigate changes in AI and data privacy.
February 22, 2024
Google rolls out AI tools in Performance Max to boost ad campaigns through automated asset creation.
October 11, 2023
Simply put, yes. AI is rewriting how were reaching, engaging and communicating with our target audiences.
August 19, 2022
Getting data and insights from Performance Max can be frustrating. Here are some tips and tricks that will help.