Page 14 - Accenture Interactive News Today

A minor confusion. The CEO of Coinbase, Brian Armstrong, takes the credit of the ad

Adland united in outrage when crypto firm Coinbase proudly claimed to have created a Super Bowl ad no ad agency could make. Obviously, an agency did make the ad, and the industry stood up to the erasure from the outsider startup. We caught up with ad execs to hear their tales of the many times they’ve been burned by clients, painting a picture of a practice that is the norm, not the outlier.

These firms have carved out lasting competitive advantages and are led by female CEOs.

“Bringing the Droga5 brand to São Paulo is the next natural step to expanding the agency’s global footprint.” – Renato Zandona

Droga5, part of Accenture Interactive, has expanded into Brazil.

Welcome to Campaign's weekly round-up of hires, departures and promotions across the industry.

It was actually inspired by presentations our agency showed your team said the agency’s CEO refuting Coinbase CEO’s claim of the ad being in-house work.

As part of The Drum’s latest Deep Dive, Marketing Secrets of Fast-Growth Brands, we look at how Nintendo has been setting the bar for gaming marketing.

Creating brave campaigns that fast became cultural moments, hauling in countless accolades, adding 20+ new clients and securing some of the brightest talent in the business, over the past year, it could be said no other agency has made quite the same kind of impact as The Monkeys, Campaign Brief’s 2

"It was actually inspired by presentations our agency showed your team," The Martin Agency CEO tweeted.