Page 13 - Accenture Interactive News Today

Integrated advertisement created by Karmarama, United Kingdom for NCS (National Citizen Service), within the category: Public Interest, NGO.

The Spikes Asia Festival of Creativity has today revealed the Grands Prix and Special Award winners, recognising the best work from across Asia-Pacific’s branded communications industry.

What does Supercheap Auto stand for? Ask most people and they’ll say ‘everything auto and much, much more’ but, they’re much, much more than that. Yes, they’re cheap but there’s another word in their name that defines them more and that’s SUPER.

Little Black Book, The Monkeys & MAUD launches new ‘Make It Super’ brand platform and visual identity

From hearing forward-thinking content to meeting ambitious exhibitors, Digital City Expo next week is set to be the place to be for retailers with big plans.

British holding company WPP has announced it is to cease trading in Russia. The company, which employs 1,400 people in Russia, said it was leaving the country because operating there would be ”inconsistent with our values.”

Sony's "Uncharted" was a nail in the coffin for Hollywood's video game curse. Robert Pattinson's "The Batman" is on track for a huge opening.

Creature founder Dan Cullen-Shute is all too aware of how pitches can thrust at a concept without delivering an award-winning idea. Was this what happened with Coinbase’s Super Bowl ad?

There’s a lot of skepticism swirling around the metaverse, and for good reason: many current forecasts could turn out to be false, and even the most prescient futurists can’t predict everything. But brands shouldn’t wait to begin thinking about the metaverse just because it’s unpredictable.

This week's characters also include a guy with a weird take on quote-tweets, a crypto CEO who took credit for someone else's Super Bowl ad idea and a media man who is absolutely certain the Queen is dead.