Page 34 - Accenture Interactive News Today

Hires, Wins & Business 35 Add to collection Industry encouraged to make substantial gear-change in run-up to COP26 Ad Net Zero, the UK advertising industry’s initiative to help UK advertising respond to the climate crisis caused by CO2 emissions, headed by the Advertising Association, ISBA and the IPA, has announced its supporter base as it readies for a critical year in climate action. The list of supporters, all of which have made a contribution to help the UK advertising industry achieve ...

WPP, Publicis and Unilever back industry-wide plan to get to zero carbon by 2030 AA, ISBA and IPA-headed Ad Net Zero held its first supporters meeting. by Fayola Douglas Sign in to continue Free email bulletins

Creative 131 Add to collection The Dutch zoo opens its doors digitally with OOH video displays across the city of Rotterdam Due to the lockdown in the Netherlands, the Rotterdam Zoo - one of the oldest zoos in the Netherlands - had to close its doors for the public. However, maintenance costs to take care of the plants and animals remained, which is why Accenture Interactive came up with the idea to enable people to visit the zoo in the coming weeks, but not at its trusted location. Accentur...

High Five 556 Add to collection Creative strategist/founding partner Nicolai Stahl from Hjaltelin Stahl, part of Accenture Interactive, showcases work that shows the Danish creative community’s talent for playfulness and relevance I think these projects show a broad variety of fine ideas that use technology in a tangible and crystal-clear way to communicate, and/or insightfully respond to (Western world) life in general. They take “advertising” to a more fun, less annoying and relevant l...

Accenture Interactive and Microsoft are delivering the future of marketing As customer experiences become more personalised and contextual, Accenture Interactive and Microsoft are partnering to enable marketeers in the Middle East and Africa to embrace new opportunities using technology Unsplash/Keith Fox The rise in available data about consumers presents marketeers with both new opportunities and challenges. Brands are beginning to reach people in places and moments that were never previously...

Video By Eleanor Lim-08 February 2021 07:00am Amir Malik, managing director of growth marketing at Accenture Interactive, is set to co-chair The Drum Awards for Digital Advertising. Here he shares what he looks for in a winning entry, some advice for marketers both junior and senior, and his predictions for 2021. The Drum: What are some challenges Accenture Interactive has faced this year and how are you overcoming them? Amir Malik: I think the challenges are two-pronged. There ...

New Ethical Concerns in Online Privacy and Data Security Joseph Chukwube Entrepreneur, Digital Marketer and Blogger The single most important piece of legislation regarding privacy in the past few years is the GDPR. The control, storage and use of data has been a major privacy issue for a long time. The philosophy behind the GDPR is that users have the right to determine how their data is used and stored. However, it would seem that the privacy efforts of most t...

Marketing’s Galacticos to Speak at DMX Dublin February 5, 2021 Pictured: Byron Sharp Three of the biggest names in global marketing will feature as keynote speakers at the forthcoming DMX Dublin event which will take place on March 25 th. Byron Sharp, Mark Ritson and Syl Caller head the line-up of speakers on the day. Sharp, making his first appearance on front of an Irish audience, is a director Ehrenberg-Bass Institute and author of How Bands Grow. Mark Ritson, meanwhile, is a leading i...

Starcom Retains AIB Account as Industry Gears Up for Big Year for Pitches February 5, 2021 In what is likely to be a very busy year on the pitching front, Starcom has retained the AIB media planning and buying account. The Core-owned agency has held the account for a number of years. It is understood that the Group M-owned agency Mindshare was the only other agency involved in the pitch. The creative account, which is held by Rothco, part of Accenture Interactive, was not part of the pitch proc...

Bloomreach Named the Sole Visionary in 2021 Gartner Magic Quadrant for Digital Experience Platforms Share Article Bloomreach named the sole Visionary in the Gartner 2021 January Magic Quadrant for Digital Experience Platforms out of the 16 DXP vendors evaluated. In 2020 we focused on delivering exceptional growth for our customers based on our differentiated commerce data and AI, complemented with best practice calls and a focus on customer success during a difficult year for the world. ...