Page 33 - Accenture Interactive News Today

Mumbrellacast: How do you solve a problem like the pitch process? April 8, 2021 3:40 And, are automotive marketers struggling to keep up with their industry? The Mumbrellacast team discusses why it appears marketing in the sector keeps returning to the ‘same old, same old’, despite sales figures climbing higher and higher. Plus, now that they are well settled as part of Accenture Interactive, The Monkeys’ co-founders Mark Green and Scott Nowell discuss how agencies are repositioning them...

All the Marketing Achievement Awards winners Napsta interviewing Mohale The Marketing Achievement Awards (MAAs) celebrates the marketers and brands who have promoted the value marketing in driving strategy and business growth. This year was no different in spite of the alternative ceremony format. “While it was certainly an arduous task for our esteemed judges to sift through the entries for each category and select the winners from an impressive list of finalists, there is no doubt in my min...

SMK opens outdoor exhibition: three artists respond to a year of COVID-19 Benedikte Bjerre, Eee-O-Eleven, 2021. COPENHAGEN .- One year has gone by since Danish Prime Minister Mette Frederiksen announced the first COVID-19 lockdown of Denmark. The anniversary is marked by a new outdoor exhibition jointly arranged by SMK, Coop, Danish Red Cross and Hjaltelin Stahl. Here, three leading artists present three entirely new works of art created as a response to the pandemic. A giant laptop. A sentence...

People 258 Add to collection Fjord Paris’ design director and global inclusion & diversity lead talks LBB through her inspiring path into the industry, the secret to a happy soul, and why - when all is said and done - there are only three things she can’t live without… Esther Duran doesn’t stand still. In her role as group design director at Fjord, which is the design and innovation arm of Accenture Interactive, the Madrid-born creative leader combines her passion for innovation with a...

Henley MBA student Collen Mashawana is helping build communities during a pandemicThere are many aspects to the Henley Executive MBA that make it stand out from every other MBA programme offered on the continent, not least the fact that it is the only international MBA offered in South Africa. But there are two other aspects that are extremely close to Henley Africa dean and director Jon Foster-Pedleys heart: serving the community and active learning. Issued by Henley Business School Judgment c...

by Alistair Hardaker The Manchester arm of international digital agency Dept has welcomed four new digital hires across marketing, project management, design and user experience.   Lavinia Alexoiu is Dept’s newest Senior UX Designer, joining after a three-year posting at Manchester’s Accenture Interactive where she worked as Senior Product Designer and a UX Designer. Ali Marler also joined Dept in March as a Designer, and brings four years experience working in creative agencies, most rece...

The new UN Women Australia campaign debuting on International Women's Day 2021 wants to speed up efforts to achieve gender equality with a play on the Australian ‘she’ll be right’ attitude

Fashion Makes Change launches Your Change Can Change Everything to empower and educate women in the value chain Global fashion and retail brands unite for consumer campaign to celebrate International Womens Day News provided by Share this article Share this article NEW YORK, March 4, 2021 /PRNewswire/ -- Fashion Makes Change, a project of Rockefeller Philanthropy Advisors, joins forces with fashion and retail brands across the globe to support the empowerment and education of women in supply c...

As more of the agency landscape becomes digital-first, digital agencies have had to clean up their image to compete in a crowded space. The Drum’s debut UK Digital Census identified the British digital agencies with the best reputation, and so we spoke to those included on the list to find out their secret to holding a positive rep.

Haydn Townsend, managing director for Accenture Interactive in Africa, shares some insight into the Business of Experience (BX)...