Page 31 - Accenture Interactive News Today

May 10 2021, 9:54 am | BY Ricki Green | 10 Comments The MADC, Australia’s oldest creative communications club, has been reinvigorated once more, with the announcement of new co-presidents Matt Lawson and Simon Thomas, a new MADC committee, and upcoming events organised to begin from mid-May.   Says co-president Matt Lawson, chief creative officer of Deloitte Digital: “The incredibly talented, and impossibly nice bunch of people that have agreed to join the MADC committee really is t...

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Why creative tech teams need to be ‘gutsy and relentless’ 5 days ago296 Views Meet the team behind Saylists, a project using music playlists to aid children with speech and language therapy. How do you marry creativity and technology to build something with societal impact? It requires finding the “right people” with “gutsiness, relentlessness, drive and passion”, according to Zara Flynn. Flynn is a managing partner at Rothco, part of Accenture Interactive, which...

Tags Description While all the experts are theorising that data is the new currency, Shackleton, part of Accenture since 2019, have actually put this into practice with Data Pro Quo, the worlds first vending machine where products are paid for with data. You can buy a smoothie with your email address, a snack by answering two business questions, and even some airpods by filling in a questionnaire. In this project, Shackleton collaborated with Accenture Interactives innovation team, the Kenai Wo...

Jaguar Land Rover drives off with Accenture as global marketing partner Details 07 May 2021 Partnering with Accenture, Jaguar Land Rover has put in motion a transformation plan for its global marketing operations as part of its ongoing commitment to be the creator of “the world’s most distinct luxury vehicles”. Accenture will join forces with Jaguar Land Rover’s Spark44 to create a new bespoke model which will play a central role in Jaguar Land...

Rothco, Dentsu & Thinkhouse Deliver New Augmented Reality Campaign for Orchard Thieves May 7, 2021 Rothco, part of Accenture Interactive, has created a new interactive augmented reality (AR) powered platform for Orchard Thieves in the run up to the all-important Summer month for cider brands. Redstar, which is part of Dentsu is  responsible for the integrated campaign which is focused on sparking intrigue and driving participation through a mix of online video, digital out of home, digital dis...

Pitch Update: Multiple destinations on offer in IAG pitch Both SWR and Ovo Energy are holding pitches next week. by Staff Sign in to continue Free email bulletins

JLR appoints Accenture to global marketing duties with Spark44 Car maker is creating a bespoke marketing model in which Accenture Interactive and Spark44 join forces. by Omar Oakes Sign in to continue Free email bulletins

Rothco Rolls Out Touching New Summer Campaign for Woodie’s April 30, 2021 Rothco, part of Accenture Interactive, has rolled out a new Summer campaign for Woodie’s called New Best Friend, a touching view of an ordinary back garden as seen through the eyes of a young boy. The new campaign follows on from Woodies successful Christmas campaign which featured Mrs Higgins and her rickety gate and introduces us to Liam who sees his back garden as a giant playground full of fun and adventure...

The ad industry is grappling with Apple, Google, and others' decisions to kill targeted ads.