Shackleton Experiential Advert By Shackleton: Data Pro Quo
Tags Description While all the experts are theorising that data is the new currency, Shackleton, part of Accenture since 2019, have actually put this into practice with Data Pro Quo, the worlds first vending machine where products are paid for with data. You can buy a smoothie with your email address, a snack by answering two business questions, and even some airpods by filling in a questionnaire. In this project, Shackleton collaborated with Accenture Interactives innovation team, the Kenai Wo...
Source: adsoftheworld.com