"The new wave of AI-powered luxury brands online shopping experience: T" by Muhammad Sabbir Rahman, Surajit Bag et al.
Academic literature retains a dearth of empirical evidence of the cutting-edge aspect of artificial intelligence (AI)-powered digital assistance and digital multisensory cues, despite the prospect of these factors on real-life customers' luxury brand online shopping experience. Thus, the aim of this study is to examine the significant pathway and effects of AI-powered digital assistance toward customers’ luxury brand online shopping experience. Drawing on S–O-R (Stimulus, organism, and ...
Technology Readiness Acceptance Model Ai Powered Digital Assistance Customer Engagement Igital Multisensory Cue Online Platform
Source: uow.edu.au