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Brooke Smith Client e-newsletters have become part of an advisor’s bailiwick. But crafting effective newsletters isn’t a simple, one-off task, said Kevin Mulhern, CEO of AdvisorStream in Toronto: “They’re a big commitment, and they work.” So, how do you create an e-newsletter that works? And how do you ensure that your readers will open, click through and engage with your content? Assess your audience First, you need to know your audience, said Aleem Visram, an advisor with MIRFP Fina...