Accessorization Report News Today

When it comes to vehicle modification and accessorization, pickup truck owners are a prime target for tire dealers and parts retailers, according to a new Specialty Equipment Market Association (SEMA) study.

When it comes to vehicle modification and accessorization, pickup truck owners are a prime target for tire dealers and parts retailers, according to a new Specialty Equipment Market Association (SEMA) study.

Pickup truck owners accounted for nearly one-third of the $50.9 billion spent in 2021 on aftermarket specialty equipment, according to new SEMA research.