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He points out that little piece of plastic can be pretty powerful. >> the toy is so powerful and strong because its sort of an emblem or icon for a child. what the toy also does is it keeps the meal current. its the same fries and the same coke, but what happens with the toy is that it keeps the children coming back. >> reporter: the question is, can there be a happy meal that makes everyone happy? union i go >> well, it may sound like drastic action mom is taking but with you think we have the ...