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Detailed text transcripts for TV channel - MSNBC - 20150328:09:46:00

Rewards. this gets peoples attention. so, i do this then you reward me for it after ive done it? >> so most loyalty programs use incentives, right? you do this ill give you this. and my research showed thats actually the least effective of all the types of ways you could give somebody a reward. a post action reward is you not even knowing youll get a reward, but you take a action that the company wants you to do and suddenly you get a surprise. and research shows that surprises capture attention...
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Detailed text transcripts for TV channel - MSNBC - 20150322:11:46:00

Book. use rewards so i do this and you reward me for it after ive done it? >> so most loyalty programs use incentives. you do this ill give you this. my research showed that thats the least effective of all the types of ways you could give somebody a reward. a post action reward is you not even knowing youre going to get a reward but you take an action that the company wants you to do and suddenly you get a surprise. and the research shows that surprises really capture our attention and really g...
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