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>> the office rage video was the brainchild of timur bekmambatov, a director who was looking for a new way to promote his movie "wanted." >> we know that our target audience is teenagers. we understood that the place where we can find them, its an internet. and what they like and what we like, its a viral video. >> the video plays off a scene in the movie where a young office worker smashes a colleague over the head with his keyboard. >> if we will extend it, we will make a viral video action sp...

We understood that the place where we can find them its an inter internet and what they like and what we like its a viral video. >> the video plays off a scene in the movie where a young office worker smashes a colleague over the head with his keyboard. >> if we will extend it we will make a viral video action spot. i didnt expect that it would be so popular. in my mind if its like 500,000 people its great. >> in fact, the secret advertisement got nearly 4 million views in the first week it was ...

♪ hey teach, ive got a question ♪ >> i dont think i can describe to you accurately just how scared i was. i was afraid somebody was going to stop me. i was interrupting a class and i thought the teacher would run up and shut me up or somebody would get in my way or something would happen that would stop the prank right in the middle and that would be the end of it. so, i was scared to death. >> what about the teach? what did he think? >> i had no idea this was going to happen. i was stunned....

What if we make it a viral video, action spot. i didnt expect it would be so popular. in my mind if its like 500,000 people its great. >> in fact the secret advertisement got nearly 4 million views in the first week it was posted. for him, viral videos were a natural marketing choice. >> i really like them because its a very organic. its the future because you dont have to pay for that. you dont have to pay to distribute. >> as for people wondering whether it was real or fake he says thats exact...

They were unaware that our student driver was actually a plant. and as he was taking his driving course, he would continue to answer fake phone calls throughout. and we had cameras hidden in the air freshener. we had another camera hidden in the glove box and so forth. and so while hed take his phone calls, the driving instructors would get more and more infuriated. >> would you type in her number. >> no, phone over. >> i deleted her number. >> keep your [ muted ] hands on the driving wheel. >> ...

Can find them is the internet. and what they like and we like its a viral video. >> the video plays off a scene in the movie where a young office worker smashes a colleague over the head with his keyboard. >> if we will extend it what if we make it as a viral video, action spot? i didnt expect it would be so popular. in my mind if its like 500,000 people, its great. >> in fact the secret advertisement got nearly 4 million views in the first week it was posted. for that man, viral videos were a n...

>> i was totally suckered in retrospect i need to see things. you need to unplug a monitor. that just doesnt come popping out. >> the office raid video was the brainchild of director timur bekmambetov looking for a new way to promote his movie "wanted." >> we know that the audience, our audience, our target audience is teenagers. we understood that the place where we can find them is the internet. what they like and we like, its a viral video. >> the video plays off a scene in the movie where a ...

We watched it and said it could be real. might be real. turns out i dont care. >> i was totally suckered in retrospect. you need to unplug a monitor. that just doesnt come popping out. >> the office raid video was the brainchild of director timur bekmambetov looking for a new way to promote his movie "wanted." >> we know that the audience, our audience, our target audience is teenagers. we understood that the place where we can find them is the internet. what they like and we like, its a viral v...

We dont know. we watch it and says, yeah, it could be real. might be real. turns out, i dont care. >> i was totally suckered in retrospect. you can see the monitor. you need to unplug a monitor. that just doesnt come popping out. >> the office raid video was the brainchild of director timur bekmambetov who was looking for a new way to promote his movie "wanted." >> we know that the audience, our audience, our target audience is teenagers. we understood that the place where we can find them is th...

>> we know that the audience, our audience, our target audience is teenagers. we understood that the place where we can find them is the internet. what they like and we like, its a viral video. >> the video plays off a scene in the movie where a young office worker smashes a colleague over the head with his keyboard. >> what if we extend it. what if we make it as a viral video of action spot. i didnt expect that it would be so popular. in my mind, its like 500,000 people, its great. >> in fact, ...