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New Active Brands CEO Christophe Merkel Ushers In New Era

Active Brandsโ€™ recent hiring of former Nike executive Christophe Merkel ushers in a new era for the Norwegian, multi-brand, outdoor company, whose holdings include female outdoor apparel/lifestyle brands Kari Traa and Johaug, protective gear company Sweet Protection and Nordic apparel company Daehlie. The former vice president and general manager of Nike EMEA, Merkel, takes the reins of Norwayโ€™s leading sporting goods company to continue its digital and market expansion. SGB Executive caug...
United States Aksel Lund Svindal Christophe Merkel Kari Traa Active Brand Sweet Protection

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