Ad Rolls News Today

Age. a gender-specific ad rolls. this shows im in my 30s and i like seasonal pasta. the computer then determines how interested you are, how long you stay. that data is then recorded for the company. nec engineer says the facial recognition technology is accurate to within ten years of your actual age. and the next-gen system theyre testing out is even more age accurate. this is a new age of advertising. we can learn something we never knew from marketing, she says. the new ads give real-time re...

Your face, then pulls up an ad youll like. heres how this works. when you walk up to the ad, a camera captures your image, the computer figures out if youre a man or woman and your age. meanwhile, an age and gender-specific ad rolls. this shows that im in my 30s and ill like seasonal pasta. the computer determines how interested you are, how long you stay. that data is recorded for the company. the facial recognition technology is accurate to within ten years of your actual age. and the next gen...

Around now. >> reporter: that future is now. this billboard sees you, scans your face, then pulls up an ad youll like. heres how this works. when you walk up to the ad, a camera captures your image. the computer figures out if youre a man or a woman and your age. meanwhile, an age and gender-specific ad rolls. this shows that im in my 30s and i like seasonal pasta. the computer then determines how interested you are, how long you stay. that data is then recorded for the company. this nec enginee...

Your face, then pulls up an ad youll like. heres how this works. when you walk up to the ad, a camera captures your image. the computer figures out if youre a man or a woman and your age. meanwhile, an age and gender-specific ad rolls. this shows that im in my 30s and i like seasonal pasta. the computer then determines how interested you are, how long you stay. that data is then recorded for the company. nec engineers say facial recognition technology is accurate to within ten years of your actu...

Walking down the street and having an electronic billboard to change the ad to fix your demographic. some call it big brother, and others think it is a technological breakthrough. kyung lah has more on this. >> reporter: in the world of advertising, you look at ads, but soon, theyll be watching you. it is a future imaginative in the movie "minority report" and images capture tom cruises face, and character ads pop up. that future is now. this billboard sees you, scans your face, and then pulls u...