Ad Supported Subscription News Today

Netflix is retiring its cheapest ad-free Basic subscription plan in certain countries where ad-supported plans are available. The ad-supported plan has shown strong growth, with 40% of new subscribers opting for it. The Basic plan will be replaced by the $6.99/month ad-supported plan or the $22.99/month Premium tier. This change will first be implemented in Canada and the UK in Q2 this year.

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Microsoft will be Netflixs global advertising technology and sales partner to support all its advertising needs as

According to a recent poll conducted by Morning Consult, roughly 10 percent of adults admit that they access Netflix’s subscription content with passwords from another household.

After sticking to only subscription-based plans for a long time, Netflix is currently considering rolling out an ad-supported subscription package for its consumers. The company expects to streamline and nail down the ad-supported services in the next two years.

Netflix is adding an ad-supported tier to its subscriptions—the details, while currently vague, indicate the cheaper tier arrives in 1-2 years.