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Picture association of america. am i too cynical in how i laid this out, or is this as politically savvy as we all think it is? >> its the iowa caucuses. >> it is. it really is a big deal. >> youre right. it is the night, therell be globally about a billion people who watch the oscars. 40 million here in the united states. it is super bowl night in a sense. >> right. >> it celebrates the achievements, and this year in particular, i think a great year for film, given the nominees in the various c...