Additive Advantage News Today

Smart Cups’ new deal with ingredient innovator IFF yields new products starting with health and wellness drinks...and there's plans for paper, edible cups.

Smart Cups, the sustainability-driven technology company with a mission to provide a mindful path forward for the beverage industry and beyond, announced today their multi-year deal with IFF, an industry leader in food, beverage, scent, health and biosciences. Smart Cups will further expand the foundational platform of its Smart Cups Technology, which is anchored on the printing platform developed through IFFs acquisition of The Additive Advantage in 2019. The collaboration, led and managed thro...