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February 14, 2024
Adele Gutman and Stephanie Smith on Get Great Reviews podcast discuss how your hotel reviews can either work to improve your ROI or sabotage it. Stephanie introduces a 30-point checklist audit to assess a hotel’s total online presence, where reviews are considered a foundational part for understanding their impact on conversion rates and the customer journey.
August 25, 2022
To succeed in hospitality today, you need to focus on operations above all else: sales, marketing, design, technology, or revenue management.
January 4, 2022
Adele Gutman Milne has been honored as one of the Top 25 Most Extraordinary Minds in Sales & Marketing by the Hospitality Sales and Marketing Association International for achieving unprecedented results in driving revenue through Guest Experience, Reputation Optimization, and Culture.