Adidas Future News Today

The sportswear giant’s embrace of its heritage shows how reconnecting with the past can inspire a company’s future. See also The History behind Adidas’s Success – in Pictures.

Courtesy Lets start with the number 3. Well, actually, thats rounding up. And as youll see, precision is important when it comes to the subject matter at hand. So lets get more precise: 2.94. Thats the carbon footprint, in kilograms, of the aptly named Futurecraft.Footprint, a sneaker created by Adidas and Allbirds in a year-long project that broke with convention not only in its aggressive stance on sustainability but in the simple fact that two onetime competitors suddenly found themselves a...

The brands’ collaboration makes good on their mission to "rewrite what's possible" when it comes to low-impact footwear.