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Adobe's Customer Journey Analytics gets new experimentation options – TechCrunch

Adobe today announced a number of new features for Customer Journey Analytics, its tool for tracking customers across platforms that is part of the company’s Experience Cloud portfolio. As the pandemic sped up the move to online shopping for a lot of brands and their customers, the need for being able to manage and personalize […]
Nate Smith Customer Journey Analytics Experience Cloud Journey Analytics Product Marketing Adobe Analytics

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